What Is AdTech And Why Should You Care About It?
Digital advertising always seems like something so old, yet so new. Something that kickstarted a new era but, at the same time, “has always been there” in the eyes of many.
But looking back at how this, actually quite recent, industry has evolved over the last (almost) 25 years, and how it went from nothing to a $220.38 Billion worth field I can’t help but think about it as the periods of time that defined humanity.
Let’s Start At The Beginning…